Where it all started

Our founder, Ms. Pushpa Shahi, has always nurtured a passion for creating something truly distinctive. She envisioned blending the richness of Indian culture, heritage values, and traditional art forms with contemporary luxury fashion. Raised in a small town, she developed a deep connection to her roots and was immersed in the beauty of handmade, handcrafted, and locally sourced products.

Captivated by the artistry of Indian artisans and their timeless crafts, she devoted her life to creating a heritage fashion brand that showcases hand-painted cosmic wear. Her vision was to build attire that is expressive, exquisite, and rooted in tradition, while at the same time empowering artisans and preserving centuries of craftsmanship. Every piece crafted under her guidance carries a sense of cosmic elegance, elevating the wearer with an aura of serenity and mastery perfected over generations.

She is joined by Mr. Vinay Dave, a visionary leader with deep expertise in community engagement, people strategy, and sustainable value creation. His “local to global” approach has shaped The House of Rule Zero into more than just a brand — it is a movement that enhances artisan livelihoods and creates a platform for Indian heritage to be celebrated worldwide.

Together, supported by the dedication and mastery of their artisans, they have built India’s First Hand-Painted Cosmic Wear Brand. The House of Rule Zero is not only a luxury fashion label but also a cultural mission, where artistry, legacy, and innovation come together to redefine men’s fashion and place Indian craftsmanship on the global stage.